Brand Manager (CPG)

Mô Tả Công ViệcDriving brand growth, overseeing multi-channel marketing execution, and managing cross-functional projects to achieve ambitious sales and brand objectives.Key Responsibilities:Support to CPG Marketing Strategy & Planning (to CMO or CBDO)Contribute on building AOP & marketing calendar (including annual business review, strategic growth plan, marketing mix & marketing initiatives)Magnify master brand & system power to drive CPG segment growth.Monthly, quarterly performance review for CPG segment to finetune & improve its performance.Lead CPG campaign development, deployment & performance evaluation.Lead CPG product innovation / renovation from ideation to launch. (Basic stagegate is applied)Lead NILG (non-innovation led growth) campaigns from ideation to launch.Lead campaign IMC development, acrossATLto sales channelsDevelop CPG brand contents, assets & Guardian brand compliance.Lead 1P brand asset (web, fb, ttk…) development, maintenanceEnsure brand guildeines is well executed by distributor partners across market & channel.Develop social content that support digital commerce & performance marketingCollaborate to CPG BU to commercialize aligned marketing calendar for growthYêu Cầu Công Việc3–5 years of experience in Brand Management or Product Development, preferably in FMCG/F&B.Strong knowledge of marketing strategy, brand building, and campaign execution.Experience in channel & promotion management across multiple sales channels.Good understanding of forecasting, performance tracking, and budget/ROI evaluation.Able to work cross-functionally with Sales, Commercial, and external partners.Fluent in English.Working time & location: Monday to Friday – District 2, HCMCPlease send your CV to: han.le@vtijs.com